Ignite your passion

Vina Maipo

BRAND CHALLENGE

Reignite Vina Maipo wines resonance with target consumers

NEXUS MOMENT

Ballroom dancing was revived as a passion across the UK by Strictly Come Dancing, over 36% of the nation regularly tune in.

STRATEGY & STORYMAKING

We partnered with Strictly Come Dancing star Vincent Simone to launch the ‘Ignite your Passion Campaign’ launching with a media dance class at The Sanderson to provide interview opportunities with Simone. The campaign extended on pack with a competition to give away a dance masterclass with the star and tickets to his tour with Flavia.

ENGAGEMENT

46 pieces of media coverage across print, online and social media.

79,199,300 reach across print, online and social media

Media interviews secured with with Ok.co.uk, Express.co.uk, Thesun.co.uk, Thescottishsun.co.uk, Star magazine, Woman and New!

Ignite your passion

Vina Maipo

BRAND CHALLENGE

Reignite Vina Maipo wines resonance with target consumers

NEXUS MOMENT

Ballroom dancing was revived as a passion across the UK by Strictly Come Dancing, over 36% of the nation regularly tune in.

STRATEGY & STORYMAKING

We partnered with Strictly Come Dancing star Vincent Simone to launch the ‘Ignite your Passion Campaign’ launching with a media dance class at The Sanderson to provide interview opportunities with Simone. The campaign extended on pack with a competition to give away a dance masterclass with the star and tickets to his tour with Flavia.