For the love of fresh

Blue Skies

BRAND CHALLENGE

Create a global brand platform for Blue Skies that could be used to launch their ice cream in the UK and support future NPD

NEXUS MOMENT

Healthy indulgence is becoming a new norm – people want fresh food that tastes amazing and does good

STRATEGY & STORYMAKING

After extensive consumer and market research we developed a global position for Blue skies; “for the love of fresh” this position was translated across packaging, digital design, social media, experiential and public relations.

We created and delivered the UK launch through a targeted sampling program, digital influencer campaign and by securing product placement across key titles. The launch was so successful we created global market activation toolkits to launch Blue Skies across the world.

For the love of fresh

Blue Skies

BRAND CHALLENGE

Create a global brand platform for Blue Skies that could be used to launch their ice cream in the UK and support future NPD

NEXUS MOMENT

Healthy indulgence is becoming a new norm – people want fresh food that tastes amazing and does good

STRATEGY & STORYMAKING

After extensive consumer and market research we developed a global position for Blue skies; “for the love of fresh” this position was translated across packaging, digital design, social media, experiential and public relations.

We created and delivered the UK launch through a targeted sampling program, digital influencer campaign and by securing product placement across key titles. The launch was so successful we created global market activation toolkits to launch Blue Skies across the world.