Diving into flatbreads with Tom Daley

Deli Kitchen

BRAND CHALLENGE

Take a new brand with low awareness and catapult it into the mainstream.

NEXUS MOMENT

Healthy carbs are an essential part of the diet for active adults and kids – who better to communicate that and excite people on alternatives to boring bread than diver, social media phenomenon and foody Tom Daley.

STRATEGY & STORYMAKING

Food plays a big part in Tom Daley’s social media content. He worked with us to create branded content that naturally delivered the brand key messaging around health and versatility – banishing bland bread.

ENGAGEMENT

370,000 organic video views for 3 x branded content

240,000 organic engagements for 7 x branded content

13.6 million circulation for 6 x interview features

Diving into flatbreads with Tom Daley

Deli Kitchen

BRAND CHALLENGE

Take a new brand with low awareness and catapult it into the mainstream.

NEXUS MOMENT

Healthy carbs are an essential part of the diet for active adults and kids – who better to communicate that and excite people on alternatives to boring bread than diver, social media phenomenon and foody Tom Daley.

STRATEGY & STORYMAKING

Food plays a big part in Tom Daley’s social media content. He worked with us to create branded content that naturally delivered the brand key messaging around health and versatility – banishing bland bread.