Brand challenge.
Launch the new Old Street venue to locals and wider audiences in London.
Nexus Moment.
The Alchemist is all about the magic. We can be the brand that makes the mundane wonderful and turns the everyday gloom to gold!
Strategy & Storymaking.
We created the communications platform “the end isn’t nigh” delivered through an army of golden lollipop people manning the famous Old St roundabout on launch day. Extending this digitally we worked with a top London influencer to co-create the Gold St Times; an optimistic newspaper that celebrated Old St businesses alongside key editorial content about The Alchemist’s offering and a discount voucher to drive sales.
