Deli Kitchen

Diving into flatbreads with Tom Daley

Brand challenge.

Launch a new flatbread brand to consumers, supporting a major retail listing and building a strong platform to secure further listings.

Nexus Moment.

The lack of time people have to eat food at lunch can lead to boring meals. We wanted to provide quick and easy solutions to help revolutionise their lunchboxes.

Strategy & Storymaking.

Who better than to help create a new lighter carbs message than one of the nation’s favorite sports stars? We worked with Tom Daley to create authentic branded content which naturally delivered the brand messaging around health and versatility – banishing the bland and revolutionising lunch time. The video and media content strategy enabled Tom to develop his own recipes, in his own kitchen, at times when he really ate.  Shared through his channels and with consumer media.