BRAND CHALLENGE
Position Accolade as the authority on customer and market understanding to key stakeholders
NEXUS MOMENT
The wine category lacks behavioural and attitudinal insight about the average drinker and emerging trends.
STRATEGY & STORYMAKING
We designed and executed a research program to underpin an in-depth market report speaking to 4000 consumers about their attitudes and behaviours towards drinking wine in the on and off-trade. After crafting this into a full market report by overlaying secondary data we launched the report to trade media and key influencers. The launch event helped to re-engage Accolade Wines with the trade media and customers, building relationships for the long term.
The report is now seen as a consistent source of reference for journalists and the trade.
