Position Accolade as the authority on customer and market understanding to key stakeholders
The wine category lacks behavioural and attitudinal insight about the average drinker and emerging trends.
STRATEGY & STORYMAKING
We designed and executed a research program to underpin an in-depth market report speaking to 4000 consumers about their attitudes and behaviours towards drinking wine in the on and off-trade. After crafting this into a full market report by overlaying secondary data we launched the report to trade media and key influencers. The launch event helped to re-engage Accolade Wines with the trade media and customers, building relationships for the long term.
The report is now seen as a consistent source of reference for journalists and the trade.