Category and Insight Report 2018

Accolade Wines

BRAND CHALLENGE

Position Accolade as the authority on customer and market understanding to key stakeholders

NEXUS MOMENT

The wine category lacks behavioural and attitudinal insight about the average drinker and emerging trends.

STRATEGY & STORYMAKING

We designed and executed a research program to underpin an indepth market report speaking to 4000 consumers about their attitudes and behaviours towards drinking wine in the on and off-trade. After crafting this into a full market report by overlaying secondary data we launched the report to trade media and key influencers. The launch event hosted by senior Accolade stakeholders building invaluable relationships, creating a wealth of content and comment opportunities.

The report is now seen as a consistent source of reference for journalists and the trade are already on their toes waiting for the 2019 report.

Category and Insight Report 2018

Accolade Wines

BRAND CHALLENGE

Position Accolade as the authority on customer and market understanding to key stakeholders

NEXUS MOMENT

The wine category lacks behavioural and attitudinal insight about the average drinker and emerging trends.

STRATEGY & STORYMAKING

We designed and executed a research program to underpin an indepth market report speaking to 4000 consumers about their attitudes and behaviours towards drinking wine in the on and off-trade. After crafting this into a full market report by overlaying secondary data we launched the report to trade media and key influencers. The launch event hosted by senior Accolade stakeholders building invaluable relationships, creating a wealth of content and comment opportunities.

The report is now seen as a consistent source of reference for journalists and the trade are already on their toes waiting for the 2019 report.