Reposition our heritage beer range making it relevant to new audiences, whilst celebrating our history and preserving our existing customer base.
A new breed of drinkers want to feel that a beer is crafted, authentic and thoughtful. We are a local family brewer with generations of heritage, we need to tell our story.
Strategy & Storymaking.
Research: We conducted an extensive research program including 1000 consumers online, 250 face to face and over 100 moment observations and interviews.
Position and Strategy: We developed an overarching proposition for Wadworth, alongside growth customers segments and aligned beer brand propositions and creative briefs.
Creative and design: We re-designed all three heritage brands across packaged and on-trade formats, created brand worlds and managed through to final production.