B2B Content strategy

Woods Foodservice

BRAND CHALLENGE

Position Woods Foodservice as “the Waitrose” of foodservice and introduce operational processes that make marketing easy.

INSIGHT

Chefs are consumers – B2B shouldn’t mean boring to boring.

CAMPAIGN

We redefined the content strategy for Woods Foodservice across key channels, shifting the focus from product features and price to talking about product provenance and sharing expert insight.

Social media strategy: Transformed the content program and engagement strategy to focus on the core audience by rebalancing content types

Woods Foodservice magazine Overhauled a standard sales brochure to an editorial magazine that is now published digitally and in print each quarter

Video content Collaborated with Chef’s who use Woods Foodservice to create a suite of professional recipe video shorts to drive social engagement

Engagement

60% increase engagement on twitter

130% increase in engagement on instagram

5+ new business leads generated in 6 months

B2B Content strategy

Woods Foodservice

BRAND CHALLENGE

Position Woods Foodservice as “the Waitrose” of foodservice and introduce operational processes that make marketing easy.

INSIGHT

Chefs are consumers – B2B shouldn’t mean boring to boring.

CAMPAIGN

We redefined the content strategy for Woods Foodservice across key channels, shifting the focus from product features and price to talking about product provenance and sharing expert insight.

Social media strategy: Transformed the content program and engagement strategy to focus on the core audience by rebalancing content types

Woods Foodservice magazine Overhauled a standard sales brochure to an editorial magazine that is now published digitally and in print each quarter

Video content Collaborated with Chef’s who use Woods Foodservice to create a suite of professional recipe video shorts to drive social engagement