What We Think


With the new year well and truly underway, here are the trends we’re expecting to continue throughout 2020… 1. Eco-buying Gone are the days where consumers have no interest in where their meals are coming from, just as long as they taste good – we’re seeing a rise in consumers buying more consciously and wanting…

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Feeding Britain after Brexit

The ‘B-word’ it’s hard to separate the wood through the EU trees. The 31st October is only a matter of weeks away but there’s no end in sight.  We can hear you scream “Is there anything British food and drink brands can hang on to?” Our recent nexus consumer pulse has shown that 51% of consumers say they are more likely to…

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Probably (not) the best blog in the world

The evolution of self-deprecating marketing Promoting social posts that slate your product is the modern version of airing your dirty laundry in public – it’s not a classic marketing move but it’s been an inspired one from Carlsberg for their latest campaign. They listened to consumers who told them their beer smelt like naan bread,…

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