Feeding Britain after Brexit

The ‘B-word’ it’s hard to separate the wood through the EU trees. The 31st October is only a matter of weeks away but there’s no end in sight. 

We can hear you scream “Is there anything British food and drink brands can hang on to?”

Our recent nexus consumer pulse has shown that 51% of consumers say they are more likely to buy British once Brexit is done and dusted (if it ever is!).

One of the drivers for this is an underlying fear that imported products have lower food standards. 52% consumers said they were worried about the standard of food after Brexit. Media hype around chlorinated chicken, food additives, pesticides and un-clear food labelling has certainly stoked the fire.

So, from disaster may come opportunity for British food and drink brands. 80% of Brits want to know more about where their food comes from and how it was made meaning provenance could play an ever more important role in driving rate of sale. 

However, there are two sides to every coin and nearly half (45%) say that Brexit won’t change how they buy. So, there is still a good opportunity for international produce and brands to gain traction with a large number British consumers.