Category: Industry Insight

Thoughts & News

The New Age of TikTok

From a music dubbing app to a content creators playground, TikTok has taken over the world. Harry Gardiner tracks its meteoric rise, and explores why your brand should be taking notice. World Leader Unless you’ve been living under a rock, you’d have heard of TikTok by now. Some of you (myself included) might have even…

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EARN IT. EVENT: Zeitgeist Brands

We recently hosted a fascinating panel of experts for our first EARN IT. event: Zeitgeist Brands. We were joined by an exciting panel of speakers including the opportunity for Q&As: Huib van Bockel, Founder Tenzing Sophie More, Marketing Director Formerly BrewDog Liliana Caimacan, Head of Global Innovation Tata Consumer Products Wez Eathorne, Research Director and…

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2021 Trends

Last year was like no other (except for maybe the start of this one) and COVID-19 has completely transformed the way consumers shop and eat in and out of home. As we start to negotiate 2021 and another lockdown, we consider some of the factors which might continue to shape consumer shopping habits.   SEAMLESS…

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