Category: Food & Drink

Thoughts & News

EARN IT. EVENT: The Brand Agenda

We recently hosted a brilliant panel of experts for our second EARN IT. event: How do we capture attention and create food and drink brands that people actually care about? Our exciting panel of speakers were full of brilliant insights and advice, and also participated in a Q&Asession: Wilfred Emmanuel-Jones, Founder – The Black Farmer David…

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Probably (not) the best blog in the world

The evolution of self-deprecating marketing Promoting social posts that slate your product is the modern version of airing your dirty laundry in public – it’s not a classic marketing move but it’s been an inspired one from Carlsberg for their latest campaign. They listened to consumers who told them their beer smelt like naan bread,…

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