The digital emperor’s new clothes

Check out the link to the first in a series of articles we are writing for Marketing magazine, examining how the social and digital era has shifted communications thinking.

Read ‘The Digital Emperor’s New Clothes’ in full

In the Hans Christian Andersen story ‘The Emperor’s New Clothes’, a small boy is the only one to speak the truth – that the emperor isn’t wearing anything at all. In the same spirit, this series bring some reality-checking to the practice of digital communication, smart working, and making an impact that counts. Part one examines grocery shoppers’ attitudes to channels and what really works.