Our experience in the consumer health and OTC industries means that we have the depth of knowledge and the right connections to take our clients from launch all the way through to point of sale – launching new products, such as Freederm and Regenovex as well as increasing sales for long-established brands like Deep Heat whose sales recently rose by 25%.
And we’ll navigate you through ever-tighter regulations, negotiating with government and regulatory bodies on your behalf. We also work closely with industry organisations like PAGB, which gives us great insight and influence.
Our work with experts allows us to conduct medical and scientific research, ensuring the right focus and evidence-based messaging for your brand. We are able to elevate science, creating engaging, dynamic campaigns that are relevant and in a language that can be understood by the media and consumers alike.
We also re-introduce brands and products who need a new approach in order to lift sales.We recently successfully repositioned OXY, a skincare range for acne, by revisiting its formula to focus on the seaweed content.
And our immersion in industry allows us to respond more dynamically and plan for potential issues. We are expert in reputation and issues management for the OTC industry, handling product recalls and speaking to national media on a daily basis. We have looked after the vitamin industry for 16 years and last year prevented 90% of any related issues from media publications.