Nexus appointed by Dorset Cereals

Award winning breakfast cereals brand Dorset Cereals has appointed Nexus Communications to help drive brand growth forward in its latest phase of range and brand extensions.

Dorset Cereals was founded almost thirty years ago, in 1985, produces a range of premium mueslis, granolas, cereals and cereal bars, and is renowned for its stand out packaging, as well as its focus on quality ingredients.

Commenting on the win, Jane Baerselman, director at Nexus Communications, said: “We are all absolutely delighted to be working with such a wonderful brand whose name brings a smile of admiration to the faces of so many who work in the food comms sector.

“It’s packed agenda time in the coming months. The brand has reached no.2 in the muesli market, and we will be working with a range of marketing disciplines to drive household penetration and sales through an engaging new brand campaign and a raft of new launches.”

The Nexus team won the contract after a competitive pitch and many bowls of cereal. They will be working on an initial six month project including NPD launches, ATL support, as well as tackling sugar issues against a rampant anti-sugar media agenda.