To raise the profile of ‘brand dairy farming’

Nexus devised an integrated content strategy celebrating cows and dairy farmers.

Central to this was a film fronted by Adam Henson, which showed a day in the life of a dairy farmer. A ‘cow cam’ was set up to capture herd behaviour.

The videos were hosted on YouTube and promoted via the Dairyco website and Twitter, engaging with existing followers, but also driving awareness to a new audience.

Method

  • Educational viral video
  • Social media promotional campaign

Results

  • 28% growth on the Twitter feed
  • Daily mentions increased 60% compared to previous period
  • 145,000 + views on YouTube