Move McCain Foodservice from a ‘product provider’ to a ‘solutions partner’

We were appointed by McCain Foodservice to reposition them as expert partners to the foodservice industry.

Since 2010 we have provided strategic and tactical communications support to ensure that McCain continues to grow its share of the potato products foodservice market.

Our work with McCain Foodservice involves the promotion of the company’s product range, partnership approach, and solutions provider ethos to customers and media.

Their website is an integral part of this process. To ensure strong SEO and repeat customer visits to their website, we have worked with McCain to develop and deliver their digital content. Ongoing content updates include blogs, customer case studies and trend reports.

Execution

  • Strategic and tactical communications support
  • Website development
  • Creation of digital content (blogs, case studies, trend reports)
  • Product launches

Results

  • We have helped drive market growth, repositioning McCain as expert partners to the foodservice industry.